INBOUND MARKETING

If you haven't already heard - Inbound Marketing is on the rise. Inbound Marketing starts with Organic SEO (Search Engine Optimization), Blogging by writing remarkable content and having a Social Media presence throughout sites like Facebook, Twitter, YouTube and others. In fact we're asked often how to add social media to your web presence. Its all about getting found online and drawing people into your web site for remarkable content and products and services you are offering.

THE INTERNET CONTINUES TO GROW
The Internet is growing, millions upon millions of new users are getting online every day. Facebook recently reached an all time high of 350 million people. YouTube's site is serving 1 billion people. Social Media, Blogging and Search Engine Optimization are critical to your business's success.

OUT WITH THE OLD - IN WITH THE NEW
Outbound marketing including direct mail and emails and such are on the decline. MarketingSherpa reported the open rate for email blasts continues to decline 5 years in a row. People are getting tired of all the spam and unsolicited email they receive in their inbox as well as their mailbox. Rather then continue putting up with it - they either delete the email or toss the direct mail piece in the trash. People in the market for a product or service are turning more and more to the Internet for their shopping experience.

This is why Inbound Marketing is so critical for every business with an online presence.

Inbound Marketing begins with: SEO, Blogging and Social Media

Inbound Marketing starts with SEO, Blogging and Social Media

(1) SEO (SEARCH ENGINE OPTIMIZATION) - GETTING FOUND ON THE MAJOR SEARCH ENGINES

WHAT IS ORGANIC SEARCH ENGINE OPTIMIZATION?
Organic search engine optimization is one of the three keys to successful Inbound Marketing. If your web site is not being found on Google, you are losing leads every hour of the day. When someone uses Google to search - they are using it to search for something they are interested in and chances are - its a product or particular service.

INVESTING YOUR TIME IS WELL WORTH THE RETURN
With organic search engine optimization you can climb the search result charts for free. When users search on Google - they are given two different types of results. Paid results / sponsor links (display on top and right side) and organic or natural results. Organic / natural are free and people tend to click on these results much more then the paid or sponsor result links.

WE SPECIALIZE IN GETTING YOU HIGHER RANKINGS
Studio C5 specializes in search engine optimization; configuring your web site code and pages to support higher rankings throughout the search engines. If your business is not listed on the first results page chances are users won't go beyond it and you won't get that lead.

TAKE THE FIRST STEP, CONTACT US - WE ARE HERE TO HELP YOU SUCCEED. YOU WILL BE GLAD YOU DID!

(2) BLOGGING - REMARKABLE CONTENT INCREASES VISITS AND INBOUND LINKS

WHAT IS BLOGGING?
Ah - the second key to Inbound Marketing - blogging. Lets say you have an auto repair shop and you have a small web site online that has already been tuned up for organic search engine optimization. Great - you're a third of the way to being optimally configured for Inbound Marketing. Your next step would be to setup a blog. If you are using Studio C5's web hosting services - good news - a blog engine is included in your web hosting. You just need to set a side some time and start writing articles related to your auto repair service. Start with one a week. They don't have to be long - but should be remarkable.

WHAT ARE THE ADVANTAGES TO OFFERING REMARKABLE CONTENT?
Remarkable content attracts links from other sites pointing to you web site. Every one of these links not only send you a qualified lead but they also send a message to Google that your article/web site is worth of higher ranking for the keywords matching that of your auto repair shop. And just think about it - how many other auto repair shops do you think are doing this already? You will certainly take lead and have the advantage by giving your customers something back - yet drawing all the attention to your web site ;)

AN EXAMPLE OF REMARKABLE CONTENT
A good example of remarkable content include one page articles on topics relating to the auto repair industry; white papers that educate the market place on a particular industry trend or challenge, etc. or even short two-three minute videos that show someone how to do something related to your business. Make sure the title of the article or posting is catchy and includes a keyword phrase in it.

TAKE THE FIRST STEP, CONTACT US - WE ARE HERE TO HELP YOU SUCCEED. YOU WILL BE GLAD YOU DID!

(3) SOCIAL MEDIA - OPEN YOUR COMPANY DOORS TO THE MASSES

AH - THE THIRD IMPORTANT KEY TO INBOUND MARKETING
Let's face it as much as some people are tired of hearing about Facebook or receiving another LinkedIn email invitation - social media is here to stay. Social media is the third key to Inbound Marketing. If you believe getting listed on Google is important - well we recommend you take social media just as serious.

WE'LL SAY IT AGAIN - THE INTERNET CONTINUES TO GROW
We feel its worth repeating this. The Internet is growing, millions upon millions of new users are getting online every day. Facebook recently reached an all time high of 350 million people. YouTube's site is serving 1 billion people.

ATTRACT TONS OF NEW CUSTOMERS
Social media networks such as Facebook, Twitter and LinkedIn, just to name a few - provide your business with an amazing new avenue to engage tons of new potential customers and the best part - for FREE. If you own a web site - do yourself a great favor and set yourself up on the main social media networks today!! If you don't own a web site - great news - we can help!!

WANT TO LEARN MORE OR GET STARTED?

Start marketing your business through these free marketing resources. Don't know where to start? No problem - we are here to serve.

TAKE THE FIRST STEP, CONTACT US - WE ARE HERE TO HELP YOU SUCCEED. YOU WILL BE GLAD YOU DID!

Web Maintenance >>
.